Website Operations Coordinator

Location: Maplewood, MN

Type: Contracted

Min. Experience: Experienced

We are seeking a Website Operations Coordinator for a 6 month contract position at our client’s location in Maplewood, MN. 

 

Primary Responsibilities include but are not limited to the following:

  • Serve as the key operational gatekeeper for divisions’ websites, digital product catalogs.
  • Direct the design experience for divisions’ websites, and coordinate UX, UAT, search optimization and new website elements in partnership with IT.
  • Advocate for and support metrics that measure success, drive conversion and calls to action.
  • Lead and instruct non-technical marketing teams and agencies in website trends, 3M and otherwise, and website user experience research.
  • Seek to understand web use and online buying habits of SGBG division personas and buyers and incorporating Customer Journey insights.
  • Support teams responsible for demand gen and other inbound traffic campaigns to websites and as needed.
  • Consult with the divisions’ marketing teams to respond to customer insights when building and/or making improvements to websites.
  • Manages ongoing site maintenance and/or liaison with (WST) IT or other internal partners in execution efforts.
  • Coordinates and supervises authenticated user online experiences and related corporately led programs for the divisions’, including permission management

 

Basic Qualifications:

  • Bachelor's degree or higher from an accredited university
  • Minimum 3 years of website management
  • Project management experience

 

Preferred Qualifications:

  • Experience in website architecture and design, design pattern library, web and app usability, applying user research, corporate brand and identity to sites and apps
  • Mobile application (app) deployment experience
  • Experience in coaching marketing organizations in optimized web and mobile app experiences, including search optimization
  • Skills include ability to work and communicate with technical and non-technical people, ability to correlate website analytics to changes needed for sites and apps; demonstrated ability to consider customers’ needs relating to web navigation and architecture
  • Familiar with systems and tools including: FUZE, EWCD, JIRA, SNAPs, Hybris, Celum. BazaarVoice, VSRM. Experience with Design Pattern Library, wireframes, site maps.
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